An unusual WWDC Keynote this year because of the coronavirus pandemic didn’t stop the rumour mill getting most of the predictions correct; updates for everything iOS, new chips and . There were also a few surprises too, but who are the winners and losers from today’s jumbo news fest?
Firstly, the big stuff:
- iOS 14 – lots of new features that Android have been doing for years all designed to get you to use your apps more and stay within the Apple ecosystem.
- Updated Siri experience to help the 25 billion requests a month happen smoother.
- App Store – App Clips – a small part of an app that’s easy to get going and designed for speed without credit cards.
- Big Sur, Mac’s new OS, got a big redesign.
- New chips – Apple Silicon – no more Intel, just superfast computers.
There are now Apple-produced ARM-based processors for the Mac.
- Widget creators – There’s a lot more options now – update and create time!
- Apple – All of these further give Apple a tighter grip along the end-to-end user journey using NFC and QR codes, sign-in or app clip code.
- Retailers – Thanks to App Clips they’ll get more data to use from customers.
- Turo (Airbnb for cars) will love Apples new keyless direction.
- Soap companies – Apple is going to help people wash their hands the appropriate amount of time and shame you if you don’t wash them enough!
- Smart Device makers – Interoperability means more people can and will use simple-to-use devices.
- Sci-fi enthusiasts – Apple TV+ will have new content from Isaac Asimov (’Foundations’) which looks stunning.
- Facial recognition privacy groups – Apple is taking it seriously and kudos to them for handling it considering the current climate.
- Email ‘Mail’ haters – You’ll now be able to change your default email app preferences.
- Intel/Chip makers – Apple is making its own now – a huge shift.
- Google – Apple is making more search functionality natively (i.e. via Safari).
- Password managers – Apple is doing more of this on device.
- Data sucking apps – Apple is forcing developers to be more transparent with what they are sucking from users.
- WhatsApp/Telegraph/Signal – Apple is coming for Facebook’s darling app and pals with various features and new group functionality; in-line replies, threading, mentions.
- Lux headphone manufacturers – Apple Airpod’s ‘Spatial Audio’ will spook them.
- Sleep apps and trackers – Apple is now taking a much more active role in helping you get good nuh-nighs. Good luck with that battery life.
- QR code generators – Apple just created a competitor with a billon users.
- Travel Guides – Apple is building this into Maps.
- Cycle/Route apps – Apple is building this right into the Maps app.
- Electric car charging apps – Apple is building this into Maps app.
- Car key manufacturers – Apple is allowing people to unlock their car with their phone.
- Translation apps – Apple just announced a new app called ‘Translate’ that will make all these app useless in a matter of months as it is direct on the iPhone.
- Text recognition apps – With ‘Scribble’, Apple is building text recognition directly into apps.
A busy, well-received, Keynote and a strange time for Apple with Developer conflicts, massive iPhone leaks, store closures, new patents for AR glasses and a political landscape that could see public opinion shift wildly thanks to stances the company is taking. All in all, not your usual WWDC from Apple.