CoronaVirus Marketing News In An Era Of COVID-19 Disruption, Brands Must Rethink Marketing As Empathetic Customer Experiences CX Needs a Human-Centered Mindset and Heartset Nick Fewings @jannerboy62, Unsplash New research shows that brands that embrace innovation and agility with an aim on humanizing the customer’s experience, outperform their peers, especially in a global pandemic. COVID-19 has disrupted markets and lives at levels not seen by many. As cases around the world soared, […] Written by imesocial July 9, 2020July 9, 2020
Business Marketing News Small Business Cannabis Solutions Providers Usher In New Era Of Mainstream Marketing Chad Bronstein Photo Courtesy: Chad Bronstein For decades, mainstream and cannabis companies have largely operated within their distinct lanes. Federal and regional regulations created seemingly impenetrable boundaries for both sectors to work together to reach new audiences, but as the national legalization movement continues to accelerate and an increasing number of consumers embrace legal cannabis products, […] Written by imesocial July 8, 2020July 8, 2020
Business Restaurant Guidelines Launched by NRAI for Post-Pandemic Era NRAI has launched a comprehensive set of Standard Operating Procedures (SOPs) and safety guidelines for restaurants to follow in the post-pandemic era. Amongst the challenges that the restaurant industry foresees in building procedures and earning consumer confidence are issues concerning social distancing, reducing touch points, receiving and handling of goods, and general health sanctity of […] Written by imesocial June 27, 2020June 27, 2020
