CoronaVirus Marketing News In An Era Of COVID-19 Disruption, Brands Must Rethink Marketing As Empathetic Customer Experiences CX Needs a Human-Centered Mindset and Heartset Nick Fewings @jannerboy62, Unsplash New research shows that brands that embrace innovation and agility with an aim on humanizing the customer’s experience, outperform their peers, especially in a global pandemic. COVID-19 has disrupted markets and lives at levels not seen by many. As cases around the world soared, […] Written by imesocial July 9, 2020July 9, 2020
Business News Small Business 5 Ways Brands Can Take Meaningful Action During This Time Right now, it is not business as usual. There’s no “going back to normal”. Charged conversations and changing times call for meaningful, intentional action on the part of large and small brands alike. How do well-meaning brands communicate where you stand and show your support of your audience at this time? Jennifer “Jen” Kem is […] Written by imesocial July 4, 2020July 4, 2020
Business News Small Business Dr. Bronner’s Joins Brands In A Push For Regenerative Organic Certification Dr. Bronner’s launches its first regenerative organic certified product — coconut oil from Sri … [+] Lanka. Dr. Bronner’s This summer Dr. Bronner’s announced its first Regenerative Organic Certified product: coconut oil from Sri Lanka. Critics may ask, another certification? Yes. As the term “regenerative” begins to be used more widely, and possibly replacing sustainable, […] Written by imesocial June 26, 2020June 26, 2020
