While COVID-19 is at top of mind as the pressing pandemic, the world is experiencing simultaneous pandemics, “one of stress and panic, and the other – an economic pandemic,” says spiritual wellness leader Deepak Chopra.
In response to the call for deep healing humans have been faced with during this global crisis, Colombian reggaeton artist J Balvin and Deepak Chopra have come together to offer a free 21-day meditation, in both English and Spanish.
The seemingly unlikely collaboration is a strategic match to reach a Spanish-speaking audience – one that J Balvin has cultivated through his musical success and transparency about his own journey into self-care. “What makes mental health universal is that it doesn’t discriminate. It affects all of us, says J Balvin, “I know that firsthand because I have gone through it myself. I have struggled with anxiety. I have been depressed.”
The program, Renew Yourself: Body, Mind & Spirit is a 360 look at rejuvenation and will be available through Choprameditation.com. With a strong track record of success, the 21-Day Meditation program has been around since 2013 and was a collaboration between Deepak Chopra and Oprah Winfrey – the franchise now features a catalogue of 17 different programs with downloads in the millions.
“Everybody deserves a joyful and healthy life,” says Tonia O’Conner, Chopra’s new CEO who comes from Univision and is passionate about accessibility and breaking barriers to healing in marginalized communities. With plans to extend the Chopra wellness brand through on-going diverse partnerships, O’Connor hints “thought leaders and athletes” may be in planned for the future.
Sharing vulnerabilities through the lens of masculinity continues to be deconstructed as global artists make room for conversation and fans listen. Artists like the wildly talented Puerto Rican storyteller Bad Bunny, have been very vocal about gender fluidity – challenging the norms embedded into Latinx culture. J Balvin, who has a huge reach [of over 40 million Instagram followers alone] has created a safe space for vulnerability through meditation. “Meditation is one of the many ways that I have dealt with my mental health,” says J Balvin, “it saved my life and to me, can be one of the key first steps in achieving mental and spiritual well-being. Meditation is about opening your mind to self awareness and understanding that your mind is something that needs to be cared for and looked after.”
The 21-Day program encourages participants to move beyond old, limiting beliefs and patterns for 20 minutes each day, opening with guided wisdom and storytelling from Balvin, followed by a meditation session with Chopra. Renew Yourself: Body, Mind & Spirit is free for longer than 21 days, typically 5-6 weeks, and at the end, listeners can purchase the mediation to have on-going access to both Chopra and J Balvin.
While Chopra has a strong presence in the United States with English speakers, especially through the association with Oprah for the 21-Day Meditation series, Deepak’s audience [by sales] is much bigger in the Spanish-speaking community. “In the Spanish world there is more interest in emotional connection – it’s more heart centered, so the conversation tends to move much faster and there is less entrenchment of habitual certainties,” says Chopra.
Through Deepak’s lifelong dedication to wellness, as a doctor and a spiritual healer, he wants to help people recognize the role that story plays. “We’re trying to achieve maximum diversity of people and talent – and this is very relevant to what we’re trying to do with the Hispanic community – if you can have a shared vision and some level of emotional and spiritual bonding, then you can create a new story. To be human is to have a story.”