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Building Your Personal Brand From Your Bedroom

Founder at Reputio and tech evangelist.

Video editing could be a great business to venture into, especially with the current rise in its demand. According to the U.S. Bureau of Labor Statistics, there is expected to be 11% growth in the employment of film and video content editors between 2018 and 2028, which is faster than the average level of growth anticipated for all other occupations. Statistically, this career is not only in high demand, but the pay is also pretty attractive: A video editor’s annual salary can be as much as $83,000 or more.

This career opportunity doesn’t relate to the film and entertainment industry alone. For almost a decade, the digital marketing industry has not only been experimenting with video content, but it has discovered that it’s one of the most relevant and engaging content formats — to much so that consumers actually prefer it to overt marketing.

Becoming a great video editor isn’t easy. It is, however, achievable if you are willing to take the heat. My company often edits videos when running clients’ social media campaigns, and here’s what we’ve found to be the most helpful and important components of being a good video editor.

1. Work with the right computer.

To take your editing career up a level, it is critical that you work with not just any computer, but the right computer. Not all computers have the specific hardware required to run video editing applications. Using the right computer also assures smooth, quick and stable system performance. Of course, when it comes to video editing, almost everyone has their own point of view on what type of computer — be it a Mac or PC — is best for editing, but also keep in mind that just having a great computer won’t make you a video editing guru. You also need to have the necessary passion and skills to create amazing video content.

Here are a few things to consider when buying the right computer:

Random-access memory (RAM): Video editing programs today require a considerable amount of RAM and can only work smoothly if your computer system has lots of it. The principle here is this: The higher the resolution of the footage, the more RAM it will require when editing. It is best to buy a PC with a minimum of 32GB of RAM; however, if you can afford something higher, go for it.

Processor (CPU): Typically, the CPU is considered the brain of the computer. Just like the human brain, the computer needs a sound processor to run any video editing task effectively without the user experiencing a lag while editing. This element is crucial and shouldn’t be overlooked, so make sure you buy a PC with a good processor. Don’t cut corners on something so important. Always keep in mind that the CPU determines how fast you can complete a video editing task.

Resolution: Go for computers that will bring out the beauty of your work. These days, it’s advisable to get a computer with a minimum of 4K in resolution (ultra-high-definition). In other words, the monitor has a resolution of 3,840 by 2,160 pixels, which is twice the number of pixels found in a 1080 pixel display. This type of resolution boosts the quality of the videos you are editing.

Graphics cards: You need good graphics cards for quality rendering of your edited footage. This is why it’s crucial that you pay close attention to the recommended system setting for whatever editing software you are using or going to use. Sticking to this will help you avoid compatibility issues.

2. Use the right software.

Whether self-employed or working for a company in the film industry, you need to learn how to use the right software. Considering the volume of video editing software available online, however, it can be difficult to select the best one to work with. This is why you need to do some serious research.

It is wise to work with versatile, user-friendly and uncomplicated editing software that will make video editing easy and time-efficient. For instance, video editing software like Quik, Movavi and VivaVideo are not only user-friendly, but their ready-made templates make it easier for amateur editors to make incredible videos.

3. Make your story catchy; a good editor is a good storyteller.

To become a pro video editor, you have to master the art of taking your audience on a journey. This means that when producing every sound effect, cut, transition and graphic, you need to be telling an engaging story.

4. Master your keyboard shortcuts.

Mastering how to use keyboard shortcuts will not only differentiate you from a newbie video editor, but will help you cut down on the number of hours it takes you to deliver a project. Thankfully, the internet has made things easier in recent years by making available resourceful keyboard shortcuts and how-to guides for both serious and amateur video editors. Understanding keyboard shortcuts as a video editor is almost as important as being able to use a normal keyboard.

5. Take color correction and color grading seriously.

Color correction is the process of making sure that every color displayed in edited footage is altered to match the overall color temperature of the video, while color grading takes this a step further and manipulates the color scheme to suit one’s specific marketing purposes. As a pro video editor, always keep these elements in mind when shooting your footage on set.

The above tips will help to take your video editing skills up a notch and allow you to deliver fantastic products to paying clients. Just remember, the higher the quality of your final product, the higher your client will go in terms of payment for services.

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